13h30-15h00 Key takeaways of the collective project “Orientation and decision-making in smart product exploration” by Imec & Sirris Dreaming of your future product, packed with smart functions, exchanging data and remotely controlled and serviced with apps? Coming up with a strong and well-founded solution concept for a smart product can be challenging. Especially when new business models, new technologies and new skills are involved. imec & Sirris have developed a set of tools for companies to orient themselves more efficiently and more successfully in the exploration phase of smart products. In this session you will learn about the key challenges of smart product exploration and how you can take advantage of the proposed tools. Topics you can expect: product life cycle management, product strategy, market fit, organisational maturity, systems engineering, technological solution development Speakers: Geert Willems, imec Thomas De Meester, imec Pieter Beyl, Sirris

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